Oklahoma Ricks

Overview

This project began with a simple design prompt in a design class: take a brand and reinvent it. I took the Texaco gas station and recreated it into a USFL franchise. Returning to this project four years later, I wanted to apply my new skills to improve the design.

Execution

I centered the identity on a rugged, industrial theme, reflecting the tough character of a team located in Oklahoma. I prioritized a sturdy & cohesive design, ensuring the typography, logo, and overall identity conveyed strength.

Process Note

Mood board images gathered from Unsplash.