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Frankie's Sandwich Shop

Overview

Frankie's is a personal exploration into brand identity design. In this conceptual space, Frankie's is a chill & easygoing spot located in Raleigh, North Carolina.

Execution

Drawing inspiration from vintage deli sign painting I developed an identity to reflect this storied tradition & carried it through the rest of the collateral.

Process Note

To help bring this identity to life, some mockups were generated using ChatGPT along with prompt assistance from Google Gemini & Claude. 

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